An Intentional Approach to Facebook

Click here to read my series on simple social media

Don’t spam your friends on Facebook.

Yes it is a social network. Yes, it is a marketing tool. But I repeat.

Don’t spam your friends on Facebook.

Facebook is a great platform. It allows us to connect with old friends, family members who are far away, and share photos of what we’re doing and where we’re going.

It is not a place to spam your friends and associates about what you’re doing. Intentional posting on Facebook mean you are posting things for the benefit of your friends, not for the benefit of you.

So again, let’s review. Don’t spam your friends on Facebook.

When my kids were younger, I would post pictures of them on Facebook because we live 300-1,000 miles away from our family. I do love my kids, but the reality is I see them everyday. Their cuteness is really for the sake of my family members who don’t get to see them often. And it works in reverse as well.  Here’s the deal, if I post one photo, I don’t need to post more. More than one photo (maybe two or three max) is going to feel like spam. And when people feel like they are spammed, they will unfollow and unfriend. Then they will tell friends you have in common to unfriend and unfollow.

And yes, 50 photos of your fancy dinner last night at a lot of different angles is spam. It just is. One photo is enough, and if it is really fancy, one photo of each course. But no more.

In this case, I’m talking about personal pages. But if you are a small business owner, here’s one for you.

Don’t spam your customers on Facebook either.

If you are a small business owner and you do not have a marketing background, you need to invest in social media training or hire a social media manager. Posting a flyer and tagging everyone you know is spam. And as a matter of fact, in order to protect the integrity of their own brand, Facebook will freeze any account that continuously tags  people over and over.

Yep. Facebook has punishment and will not hesitate to punish.

Intentional Facebook posts are for the benefit of others. You are posting something of value for your friends, family, and customers. So please look at the information you’d like to post and make sure it is going to be an asset to someone.

I understand that as a small business owner, Facebook can be difficult to manage. Again, invest in training or hire someone who has. But in the meantime, make sure your posts are relevant.

Here’s some extra tips that may help.

  1. Using a scheduling app to manage your posts on social media is extremely helpful. However, it is not necessary to repost the same sentence, words, or flyer once an hour every hour. This is where a good copy writer or marketing person can help. The same posts over and over and over again are spam.
  2. Facebook HATES third-party anything. The only third-party app that Facebook kind of likes is Instagram; and it’s owned by Facebook. So its not exactly third-party. Your people may or may not see the post. If you have a business page on Facebook, you can now schedule your posts right on Facebook. Yes, it takes more time to schedule in Facebook and then use the scheduling program for the other platforms, however until we figure out another plan, that’s what you do.
  3. Buying Facebook Ads to promote your business is perfectly okay. Any business, no matter the size, should have a marketing budget. No matter how small your $$, you can create and run an effective Facebook ad campaign that will increase your traffic and  put your message in front of your audience. In this realm, you can’t beat Facebook, so you just need to join them.

So tell me, do you have any tips for posting intentional posts on Facebook?

Thank you for joining my October writing challenge 31 Days of Social Media. To read other posts, click on the images below.

Click here to read my series on simple social media

If Mark Zuckerberg is Intentional, You Should Be Too

Click here to read my series on simple social media

Trending News in Social Media

Click here to read my series on simple social media

Beyond the Big Three: Facebook, Twitter, & Instagram

If Mark Zuckerberg is Intentional, You Should Be Too

Click here to read my series on simple social media

I have a confession to make. I’ve been on social media for about 10 years, and until recently I was not intentional in my posting. While I did progress from mentioning trips to the grocery store, I will still haphazardly post whatever I felt like saying. And let’s not even talk about Instagram photos. I would snap, post, and comment — not realizing that all of my posts — every single one of them — is a reflection of my brand, my blog, and my online presence. Until recently, I kind of followed the no cussing or offensive language rule…but social media is so much more intention than that.

And if you think about it, the creators of social media platforms know that. If you follow Mark Zuckerberg’s story about the development of Facebook, you can understand that was and still is very intentional about improving the platforms and expanding its presence on the internet.

Today, Facebook is the world’s largest social media network. Haphazardly product development does not yield those result. Intentional, consistent, and thought-provoking material does.

In the book Think Like Zuck, author Ekaterina Walter explores the five Ps that are critical to the success pf the internet phenom.

Passion. Keep your energy and commitment fully charged at all times by pursuing something you believe in.

Purpose. — Don’t just create a great product, drive a meaningful movement.

People. — Build powerful teams that can execute your vision.

Product. — Create a product that is innovative, that breaks all the rules, that changes everything.

Partnerships — Build powerful partnerships with people who fuel imagination and energize execution.

If you want to build a successful online presence, even if you are only using social media for personal reasons, you must be intentional in your efforts. 

Today I want you to think about your online presence. What do people expect from you on social media? Are you providing a service to your friends? If you manage social media for a business or organization, answer those questions on behalf of the company you are working for.

Tomorrow we will talk about the specific tasks you can accomplish within different social media networks to increase your intentional delivery. And at the end of the day, intentional posts equal more engaged followers. And more engagement is the point whole point of social media, isn’t it?

Have you been following our series on social media so far? Here are some of the other posts in case you missed them.

Click here to read my series on simple social media

Beyond the Big Three

Click here to read my series on simple social media

Debunking the Myths

Click here to read my series on simple social media

Trending Social Media News

13 Things I Didn’t Put on Facebook

Do you remember a few months ago when there was a viral Facebook game where you had to disclose a certain number of little known facts about yourself? I never had the chance to play it Facebook, but I had things I wanted to share. And I have chosen to share them here.

1. I don’t watch the television show Scandal.

2. I believe that every resident of Dallas county over the age of 18 has attended at least one campus within the Dallas County Community College District.

3. I have two passions in my life: writing and college life.

4. I am a gadget freak. If it has a on/off switch and is shiny, I start trembling.

5. I am most attracted to men who resemble trees. Tall, broad, and with big arms. Unbeknownst to them, I describe the men I meet to my friends and family as a “tree” or “not a tree.”

6. I am afraid of most birds. Especially chickens.

7. I love football and basketball. No other sports really interest me.

8. I have been diagnosed with arthritis. I take prescription medicine for it. When it flares up, I can’t help but think “It all goes downhill after 40.”

9.  There is no pizza in the world like Chicago pizza. I could eat it everyday.

10. I feel really smart when I go to AutoZone and know what I’m looking for.

11. I just started wearing makeup daily. It’s that 40 plus thing.

12. I treasure the weekends we can stay home and do nothing.

13. No matter h0w old they are, I’m glad my kids still want hugs and to snuggle at night.

Beware: Your Children Will Stalk You on Facebook

Help! Click here to see how my kids stalk me on Facebook.We’ve made it. The boy is officially 13! And there’s so much that happens with this rite of passage in life, but today I want to share with you my thoughts on one…just one.

He stalks me on Facebook.

I kind of thought it would be the other way around. But it’s not. He stalks me. He peruses my photos so he can make them his own. And he reviews my friends.

Oh…and the big one…he looks at all of the links I share (including this blog) and he reports. He tells his sisters everything. He even adds vocal inflections and physical animation to it. (Where did he get such antics from?)

And then, he shows the girls right from his Facebook page.

And they laugh. LOUDLY.

My post last week about the skinny jeans? I think I took them a bit too fast with that one.

And even though he has a Facebook page, he’s also been known to hijack mine. He will post random status updates (as me of course) and say, “Your page has been hijacked….hahaha.”


Hijacked by a 13-year-old. On social media.

Do you and your teens have rules of engagement for social media?